I can appreciate them wanting to be a part of reviving the cassette however, one of the things that concerns me about this "boombox" is that it doesn't seem to have an AM/FM radio built into it. At least not from what I can see. If that's true, then by definition IMO, it's not a boombox. It's a Bluetooth speaker. JBL does the same thing with their BT speaker. They call it a boombox, but no built in radio.
I can tell you first hand how obnoxious it is to constantly have to keep a cell phone nearby to enjoy your radio. Sometimes you just want a free non-streaming experience to relax and enjoy.